Computer vision enables machines to recognise objects in much the same way as the human brain. Today, even a smartphone or a laptop computer can run AI-powered software that makes millions of calculations every second. This 'democratization' of computer vision means that nearly any business, whatever its size or industry, can benefit commercially from the technology.
DiscoverMarketing agencies are under greater pressure than ever to squeeze every drop of value from marketing software subscriptions, third-party agencies and media libraries. Many are turning to computer vision to drive engagement, increase leads, and boost creativity.
Computer vision is redefining the way in which journalists and broadcasters work with visual media. By taking over the cumbersome processes of sifting through tons of visual data, computer vision helps them focus on the human side of stories and supports the delivery of more relevant journalistic content.
Gone are the days of thousand-dollar invoices for exclusive rights to a photograph. Agencies are now moving to a high-volume, low-margin, royalty-free model. For this to be viable, many are adopting computer vision technology to maximize the commercial potential of their libraries.